Cookie Policy

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COOKIE POLICY

Last updated: 31 July 2026

This Cookie Policy explains how 31VITAL uses cookies and similar technologies (such as pixels and tags) when you visit 31vital.com ("Website"). 31VITAL is a trading name of MKT Group (VOF), registered in the Netherlands, Chamber of Commerce (KvK) no. 42114579 ("we", "our", or "us"). This Policy forms part of our Privacy Policy.

What are cookies?

Cookies are small text files placed on your device when you visit a website. They help the website work properly, remember your preferences, and understand how visitors use the site. Similar technologies, such as tracking pixels, work in comparable ways and are covered by this Policy as well.

Types of cookies we use

Strictly necessary cookies

These enable core functions of the Website: navigating pages, keeping items in your cart, managing your subscription, completing checkout, and processing payments securely. They are set by Shopify, the platform our Website runs on, and cannot be switched off because the Website cannot function without them.

Functional cookies

These remember choices you make, such as your region, currency, and preferences, so you do not have to set them again on your next visit.

Analytics cookies

We use Google Analytics to understand how visitors use our Website: which pages are viewed, how long visitors stay, and how they arrived on our site. This helps us improve the Website and our products.

Advertising cookies

We use the Meta Pixel (Facebook and Instagram), TikTok and Google Ads tags to measure how well our campaigns perform, limit how often you see a particular ad, and show you relevant ads on other websites and apps. Meta, TikTok and Google may use this information in accordance with their own privacy policies.

Some of this measurement data is also sent directly from our servers to these platforms rather than from your browser. If you decline advertising cookies, we stop that as well.

Email marketing cookies

We use Klaviyo to send our emails. Klaviyo may place cookies to recognise you when you return to our Website and to measure whether our emails are opened and clicked. We only send marketing emails with your consent; see our Privacy Policy for details.

Managing your cookie preferences

You can accept or decline non-essential cookies via the cookie banner shown when you first visit our Website, and you can change your preferences at any time via the cookie settings link on our Website.

You can also disable cookies in your browser settings, though this may affect how the Website works or limit personalised features. If you delete all cookies, your preferences will reset and you will need to set them again on each device or browser.

Opting out of targeted advertising

You can opt out of targeted third-party advertising via WebChoices (Digital Advertising Alliance), AppChoices for mobile apps, and Your Online Choices (UK and Europe). You can also manage ad preferences directly in your Facebook ad settings, your Instagram settings, and Google My Ad Center. TikTok ad personalisation is managed in the app under Settings, then Privacy.

If you are a resident of a US state with an opt-out right for targeted advertising, such as California, you can also opt out through our Do Not Sell or Share My Personal Information page. We honour Global Privacy Control (GPC) signals where required.

If you are in the United Kingdom, analytics and advertising cookies only load after you have given consent, and you can withdraw that consent at any time through the cookie settings link.

Need help?

Email us at support@31vital.com or use our Contact page.

We reply within one business day, every time.