Product Quality

1. Daily Multivitamin

Page title: Daily Multivitamin | 31VITAL
Handle: daily-multivitamin
SEO title: Daily Multivitamin, 31 Days in Every Bottle

The floor of every stack.

Almost nobody buys a multivitamin first. Almost everybody adds one eventually, usually after realising their diet has been "mostly fine" for about four years.

This is the product that covers the ordinary gaps, so the rest of your stack can do something specific. It's the cheapest thing we sell and it's meant to be. It isn't here to make us money, it's here so you're not building on nothing.

What it does. Supports overall health and wellbeing by covering the vitamins and minerals most diets come up short on.

Who it's for. Anyone. Especially if you eat well four days a week and improvise the other three.

How to take it. 2 capsules a day with a meal.

Pairs with. Omega-3 and Colostrum. Together that's The Foundation.

Days in the bottle. 31.

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2. Omega-3

Page title: Omega-3 | 31VITAL
Handle: omega-3
SEO title: Omega-3 Fish Oil, 31 Days in Every Bottle

The one nobody argues about.

There are supplements people debate and supplements people just take. This is the second kind. Omega-3 has been studied for decades and it's still one of the few things where the answer to "should I?" is usually yes.

What it does. Supports heart and brain health.

Who it's for. Anyone who doesn't eat oily fish two or three times a week. Which is most people.

How to take it. 2 softgels a day with food. Taking them with a meal makes a real difference to how they sit.

Pairs with. Multivitamin. The two of them cover more ground together than either does alone.

Days in the bottle. 31.

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3. Magnesium

Page title: Magnesium | 31VITAL
Handle: magnesium
SEO title: Magnesium Bisglycinate, 31 Days in Every Bottle

The one you'll notice first.

Magnesium is where most people feel something within the first two weeks, which is why it's often the bottle that convinces someone the rest of the stack is worth keeping.

It's also where the form matters more than almost anywhere else. Magnesium oxide is cheaper and puts a bigger number on the label, but very little of it is absorbed. We use bisglycinate and print a smaller number that does something.

What it does. Supports muscle function and relaxation, and helps you wind down at the end of the day.

Who it's for. People who train, people who lie awake running through tomorrow, and people who do both.

How to take it. 2 capsules in the evening, around an hour before bed.

Pairs with. Gut Health and Colostrum. That's The Reset.

Days in the bottle. 31.

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4. The Companion

Page title: The Companion | 31VITAL
Handle: the-companion
SEO title: Nutrition Support for Smaller Meals

Nutrition support when you're eating less.

Eating less means taking in less of everything, including the things you still need. That's the gap this fills.

This product exists for one situation: your appetite is down, your meals are smaller, and your protein, fibre and micronutrient intake has quietly dropped with them. It doesn't change your appetite and it isn't a substitute for anything your doctor gave you. It covers what smaller meals leave behind.

What it does. Supports nutrient intake and daily nutrition during periods of reduced appetite.

Who it's for. Anyone eating noticeably less than they used to, for whatever reason.

How to take it. 2 capsules a day, with your largest meal.

One thing we'll be straight about. If you're on prescription medication, talk to your doctor before adding anything, including this.

Pairs with. Multivitamin and Omega-3. That's The Shift.

Days in the bottle. 31.

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5. Skin, Hair & Nail

Page title: Skin, Hair & Nail | 31VITAL
Handle: skin-hair-nail
SEO title: Skin, Hair & Nail Complex, 31 Days in Every Bottle

Slow, and worth it.

Nothing on this page happens in a week. Skin and nails turn over on their own schedule and hair is slower still, so this is a product you judge after two or three months or not at all.

We'd rather say that than show you a before and after.

What it does. Supports skin, hair and nail health.

Who it's for. People willing to take something for three months before deciding.

How to take it. 2 capsules a day, same time each day.

Pairs with. Multivitamin and Colostrum. That's The Glow.

Days in the bottle. 31.

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6. Lion's Mane

Page title: Lion's Mane | 31VITAL
Handle: lions-mane
SEO title: Lion's Mane Mushroom, 31 Days in Every Bottle

For the afternoons.

Somewhere around two o'clock, most people's thinking gets thicker. Lion's mane is the best known of the mushroom nootropics and the one with the most research behind it, which is why it's the one we carry.

What it does. Supports focus and mental clarity.

Who it's for. Anyone whose work happens in their head, and whose head gets tired before the day does.

How to take it. 2 capsules in the morning. It isn't a stimulant, so it won't touch your sleep.

Pairs with. Creatine and Multivitamin. That's The Edge.

Days in the bottle. 31.

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7. Creatine

Page title: Creatine | 31VITAL
Handle: creatine
SEO title: Creatine Monohydrate Powder, 31 Days in Every Tub

No longer just a gym thing.

Creatine spent twenty years as a bodybuilding supplement and has spent the last five becoming something much broader. It's one of the most researched compounds in the category, and the research keeps pointing at recovery and cognition, not just strength.

It's also a powder, which means one less capsule in your day.

What it does. Supports strength, recovery and hydration.

Who it's for. Anyone who trains. Increasingly, anyone over 40 who doesn't.

How to take it. One 5g scoop a day in water or whatever you're already drinking. Timing doesn't matter, consistency does.

Pairs with. Lion's Mane and Multivitamin.

Days in the tub. 31.

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8. Gut Health

Page title: Gut Health | 31VITAL
Handle: gut-health
SEO title: Daily Probiotic, 31 Days in Every Bottle

Start here if you're only picking one.

Digestion is the thing people notice most and talk about least. This is a probiotic built to support the normal working of your gut, taken daily rather than reached for when something's already off.

What it does. Supports digestive balance and normal gut function.

Who it's for. People who'd like their stomach to be less of a daily topic.

How to take it. 1 capsule a day, in the morning, before food.

Pairs with. Colostrum and Magnesium. That's The Reset, and it's the stack people stay on longest.

Days in the bottle. 31.

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9. Shilajit

Page title: Shilajit | 31VITAL
Handle: shilajit
SEO title: Shilajit Adaptogen Complex, 31 Days in Every Bottle

Old, and unusually well studied for something this old.

Shilajit has been used for centuries, which is normally a warning sign in this industry. This one is the exception: it's genuinely well characterised, and the fulvic acid content is what the research keeps coming back to.

What it does. Supports energy and everyday vitality.

Who it's for. People who feel flat by mid afternoon and would like a floor under the day.

How to take it. 1 capsule a day, in the morning.

Pairs with. Creatine and Magnesium. That's The Drive.

Days in the bottle. 31.

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10. Colostrum

Page title: Colostrum | 31VITAL
Handle: colostrum
SEO title: Colostrum, 30% IgG, 31 Days in Every Bottle

The one we'd defend hardest.

Every brand has ten products and one it actually believes in. This is ours.

Colostrum is the first milk produced after birth, and what makes it interesting is measurable: immunoglobulin content, expressed as a percentage. Ours is 30% IgG. Most brands don't print that number. Ask yourself why.

What it does. Supports gut health and immune function.

Who it's for. People who want one thing in their stack with a real story behind it.

How to take it. 2 capsules a day.

Contains dairy. This is a milk product. If you're allergic to dairy, this one isn't for you, and we'd rather you knew that in the first paragraph than the last.

Pairs with. Gut Health and Magnesium.

Days in the bottle. 31.